The Eyes Have It! The Use of Eye Tracking as a Research Tool

With vision serving as our dominant sense for experiencing the world, many researchers have turned to eye tracking technology to help unravel the workings of the mind. Jason Reiss will explain the basics behind eye tracking and discuss different ways that it can serve as an effective tool across disciplines both in and out of the laboratory. The goal of this talk is to make faculty aware of the possibilities when using this measure and, hopefully, inspire interesting collaborative projects.

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