Atsuyoshi Ishizumi

Working as a project director at Flamingo Tokyo, Atsuyoshi Ishizumi ’12 practices anthropology in the business of health. 

Understanding cultural context, he writes, is “crucial to health and wellness.” To give but one example among those discussed by Atsu, the meaning of joint pain in Japan is defined by its cultural context because of the seating arrangements in traditional homes. In the marketing of pharmaceuticals to treat pain such knowledge about culture becomes paramount. Read More about Atsu’s Recent Work.